Gerda
Project overview
Craftify, an innovative e-commerce app, redefines the crafting experience by seamlessly combining inspiration, supplies, and community. Empowering users to effortlessly discover, learn, and practice crafting techniques, Craftify serves as a comprehensive platform fostering artistic fulfillment. Curated offerings feature high-quality supplies, inspiring project ideas, and step-by-step tutorials, making it a one-stop destination for crafting needs.
The App Goal
the challenge
In a fast-paced world where time is a precious commodity, craft enthusiasts face the challenge of sourcing quality materials and tutorials efficiently. Traditional in-person shopping might be time-consuming, and existing e-commerce platforms may lack the specialized focus required for the crafting community. Craftify steps in to bridge this gap, offering a tailored solution to meet the unique needs of individuals seeking crafting inspiration and supplies in one accessible place
Craftify is a one-stop shop for all your crafting needs, serving as the ultimate hub to bring your creative dreams to life! More than just a regular e-commerce platform, Craftify provides not only high-quality crafting supplies but also step-by-step tutorials and inspiring project ideas to fuel your creativity.
Identify User Needs and Pain Points: Understand user behaviors and preferences to pinpoint specific needs and pain points in online craft shopping, enhancing the app experience.
Explore Decision-Making Processes: Gain insight into users' decision-making when purchasing craft items online, highlighting key factors influencing their choices.
Analyze Navigation Patterns: Investigate user navigation within the app to optimize layout and structure for intuitive exploration.
Evaluate Task Efficiency: Assess user efficiency in browsing, selecting, and purchasing crafting supplies, aiming to streamline the process.
Research
Craft Enthusiasts: Our primary target audience comprises individuals aged 22-55 who are passionate about crafts and DIY projects. They enjoy creating unique items using various materials and techniques.
Tech-savvy Individuals: Our target audience is comfortable with digital devices and online shopping, able to navigate and utilize app features effortlessly.
Budget-Conscious Shoppers: We cater to individuals who prioritize value for money, seeking quality products at affordable prices, and may appreciate bundled deals and discounts.
Demographic Location: Our target audience resides in urban and suburban areas with easy access to internet and e-commerce services, crucial considerations for our app's design and functionality.
Occasional Shoppers: Our audience consists of individuals who purchase craft supplies occasionally, often for specific projects, and appreciate clear product descriptions and images for easy navigation and selection.
research goal
Target Audience
Persona
Empathy Map
Name: Emma Carter
Background: 28-year-old avid crafter, living in a suburban area, enjoys DIY projects in her free time.
Creating a persona was important for understanding the target audience I am designing the app for. By identifying pain points, needs, motivations, and frustrations, we can discern patterns of shared characteristics. Developing UX personas has been instrumental in guiding the design process..
1. Clear Product Distribution.
Organize crafting supplies intuitively for easy browsing. Utilize clear search for efficient navigation.
2. Crafting Tutorials:
Offer diverse tutorials for different skill levels. Enable filtering for tailored learning experiences.
3. Wide Selection, Simple Structure:
Curate a diverse range of quality supplies. Simplify app navigation for effortless exploration.
4. Detailed Product Info:
Provide comprehensive product descriptions. Enhance visibility with high-quality images.
5. Minimalistic Design:
Opt for clean layouts and legible fonts. Focus on essential features for user-friendly
Ensure the app is accessible to users with diverse needs. Implement features like adjustable font sizes. Prioritize inclusive design principles for a seamless experience for all users
My possible solutions after research aligned with meeting user needs and improving user experience:
solution
In the early stages of developing our e-commerce app, I carefully studied our competitors to learn from their strengths and weaknesses. This analysis helped us identify opportunities and challenges that could impact the success of our app in the market.
Emma Carter Goal: To influence the group spirit for ensuring environmental consciousness through artwork. Ensuring there are sufficient materials available for larger projects.
Based on user research I gained a comprehensive understanding of user behaviors, motivations, and frustration and reached the most satisfying user experience.
Competitive Audit
Sketching
user flow
User flow allows me to ensure a seamless and intuitive experience for users navigating through the app. My goal is to create a user-friendly interface where users can easily find and purchase craft supplies. By mapping out the user flow, I understand the journey users take with in the app, identify potential bottlenecks or points of confusion, and optimize the design to streamline the process
story board
Storyboard I'm used to visually depict the user journey and illustrate key interactions and experiences within the app interface.
UI Design
Back icon
Going back icon moves you to previous page.
Selected item
Showing big screen of chosen item and description.
Buttons
Allows us to continue their task.
Navigation bar
Easy access to main features, like home, shopping card, tutorials adn account setting
Reviews
Let user to see reviews and made easier decision for purchasing .
Low Fidelity Wireframes
After i sketch my paper wireframe, I created low-fidelity wireframes for Craftify to outline the basic structure and functionality of the app interface. This allowed me to focus on key elements such as layout, navigation, and content placement, Additionally, low-fidelity wireframes facilitated early user testing and feedback, helping me identify and address potential usability issues and refine the app's user experience.
Home page
Item page
Add to favorite
Fast way to add materials to favorite, to save them for future.
Trending product
Shows users most popular products.
Trending tutorials
Displaying the most popular tutorials and projects to users.
Search bar
Allows users to search particular item, use filter system and save time.
full review
Ads banner
To present offers in applications
Product items
In home page we show tending products and tutorials and some categories
Categories icon
For easily to reach categories page
Fast filter
Let for user faster navigate in application
Bottom bar
Easy access to main features, like home, shopping card, tutorials adn account setting
Home page
Item page
I showcase the final version of high-fidelity mockup in case study to provide a clear representation of the refined design and user interface.
This allows me to visualize the evolution of the app from concept to completion, highlighting the key design decisions, features, and improvements made throughout the development process.
UI design
Card
Search Bar
Search
|Search
UI design
Search
home
cart
Tutorial
account
Products
Tutorials
Products
Tutorials
Craftify
#598989
#F1E6D4
#CFBDA5
#629999
#323D3E
#324B4B
Bold
Semi bold
Regular
Lato
Aa
Design systems
Typography
Colour
Components
Categories
name for prodact
$00.00
Offers
shop now
Offers
shop now
Offers
shop now
Paper & carton
Instruction house from card board
4.8
Christmas dolls
Icons
Top bar
Button Navigation Bar
Top bar
Navigations Bar
Bottom
See All
Start
save
watch tutorial
Intro
all screens
Product pages
Card Process
Tutorials
Filter
Account
Favorites
My Orders
Thank you for watching !
